Offers Pink Night

Pink Night: music, shows, concerts and fun from dusk to dawn on the occasion of the great summer event which takes place on the beaches of the Adriatic Coast.

The Pink Night is the most popular party of the Adriatic Coast, an extraordinary event which involves 110 kilometres of beaches and the most popular clubs, villages and resorts of the coast, which join their efforts to celebrate the so-called “Summer New Year's Day”.

This wonderful event, which begins at dusk and lasts till dawn, gathers great concerts, exhibitions, shows, theatrical performances and reading sessions, which take place in the heart of beautiful pink settings. The city centres, squares, streets and clubs of Rimini, Riccione and the other resorts of the Riviera Romagnola turn into fantastic open-air stages which host amazing shows and events.

Both the most famous seaside resorts of the Riviera, the picturesque villages of Rimini's hinterland and the Republic of San Marino welcome tourists with utmost courtesy and kindness and the traditional warm hospitality from Romagna.

Every year, millions of young people flock to the Adriatic Coast to enjoy the longest night of the year. Large numbers of both Italian and foreign tourists book hotels and guest houses in Rimini and the Riviera Romagnola while taking advantage of special weekend offers. Some spend pleasant holiday weeks at elegant hotels in Riccione, while others decide to take advantage of the all-inclusive promotions offered by the most famous resorts of the Adriatic Coast.

On the occasion of the Pink Night, the Riviera Romagnola stages a remarkably wide array of amazing shows and events. The programme includes more than 300 different events and dozens of concerts starring internationally renowned singers and musicians, who perform on the beach and in the major squares all night long.

The Pink Night's open-air stages also gather acclaimed comedians, writers and actors, who give tourists the possibility to take part in amazing entertainment activities, great shows and interesting cultural initiatives. The tourist offer is complemented by the special initiatives promoted by local discos, beach clubs and restaurants.